Julia Valle Noronha is a fashion designer-researcher based in Helsinki. Brazilian born and raised, holds a B.Sc. in Social Communication, but soon realised it was through clothes that she made sense of the world. Julia has worked as a fashion designer in Brazil, with experience ranging from experimental fashion and high-end fashion to streetwear, before starting her master studies. Interested in further understanding the space of communication between people and clothes she pursued a M.A. in Visual Arts/Interdisciplinary Poetics (UFRJ), which led to doctoral studies at the Department of Design, Aalto University in Helsinki. At present, she investigates wearer-worn experiences with experimental fashion in a practice-led research and, alongside, holds a professorship in Fashion at the Estonian Academy of Arts.
Other topics of interest include: alternative pricing models for fashion, articulations between fashion and arts and experimental pattern cutting.