Julia Valle Noronha is a fashion designer-researcher based in Helsinki. Brazilian born and raised, holds a B.Sc. in Social Communication, but soon realised it was through clothes that she made sense of the world. Julia has worked as a fashion designer in Brazil, with experience ranging from experimental fashion and haute couture to streetwear, before starting her master studies. Interested in further understanding the space of communication between people and clothes she pursued a M.A. in Visual Arts/Interdisciplinary Poetics (UFRJ), which led to doctoral studies at the Department of Design, Aalto University in Helsinki. At present, she investigates wearer-worn experiences with experimental fashion in a practice-led research and, alongside, holds a professorship in Fashion at the Estonian Academy of Arts.
Other topics of interest include: alternative pricing models for fashion, articulations between fashion and arts and experimental pattern cutting.